Have you ever experienced helplessness whenever you are unable to communicate with your colleagues due to some ‘technical problem’? Have you been in an awkward situation where you are not aware of a major deal that your company has bagged, while everybody else knows about it? The developers at Google have strived hard to come up with Google apps for business that is a one-stop solution for all individuals involved in a single business to keep each other constantly updated. The four main apps that make up the Google Business solutions are discussed below.EmailThe Google Email is the easiest app to use and most intelligent. It provides us with a complete business communication tool that also lets us custom organize our mails. The priority inbox feature enables us to prioritize our emails that include labeling as well. A significant feature is that the email ID can be a custom-name.com instead of gmail.com. IM, chat and video features further enhances the mobility enjoyed by people without being out-of-communication.CalendarThe Google calendar is specialized in a way that it blends into Google Mail for all practical purposes. An important feature is we can work with the groups created in the email. This app is highly interactive and user-friendly giving us an impression that it may actually be a separate entity. An individual’s appointments and schedules can be maintained as private or can also be shared with intended individuals or groups for improved communication between the employees and the clients. There is transparency in this application.DocsGoogle Docs are similar to MS Office docs in the text editing feature. Google Docs additionally provide the feature of multiple users editing a single file all at the same time. It supports all formats of files, hence no overhead in uploading and downloading of files. These docs can be accessed from either a PC or a mobile or a tablet or on any device with an internet connection. This app includes excel sheets, PowerPoint presentations and forms as well.SitesThis app empowers entrepreneurs to create their own sites in a hassle free manner. The Google sites consolidate the company information and arrange it on a single page. This simple app acts as a container of all the necessary files related to the company for easy access or retrieval from any place and any time. This app is OS friendly since it is compatible with all operating systems, apart from windows.Cloud ConnectThe Cloud connect app is the latest and the most advanced of the apps. It is a summation of all the four above apps, that helps a user work individually as well as with groups. This feature allows us to simultaneously edit and save a single file multiple times by multiple users. Its potential capability is huge.These Google apps definitely make life easier by cutting down IT and maintenance costs. Although it will be made available, after a 30-day free trial, for a nominal fee of five dollars per person, per month.
Marketing a healthcare business is tough! the Healthcare Industry is a unique field because while you deal with the very sensitive nature of your patients’ treatment, which often frighten you, make you vulnerable or confuse you, you also work in a very scientific and avant-garde industry where treatments, tools and systems in constant evolution. Today, healthcare providers are rarely caught up in the new health marketing strategy and sales processes or respond to technological advances.The healthcare marketing landscape has shifted dramatically the past decade with the increase of technology tools, social media, and digital devices. A recent article for Socialnomics quotes Tricia Wilkerson, Senior Marketing Specialist at Conifer Health Solutions, on the state of B2B Marketing in the Healthcare industry: “Healthcare is notoriously behind other industries when responding to technological advances and audience expectations, so it remains important that marketers push the industry with smart trend adoption.”Here are some important stats to consider as you begin planning out your marketing strategy:• As of 2016, there were more than 326 million people in the U.S. Each one of them with their own personality and each one of them a potential patient.• 52% of smartphone users gather health-related data from a smartphone.• 91% of adults have their smartphone within arm’s reach 24/7.• According to recent Facebook data, the number one most asked for recommendation is a doctor or a healthcare provider.• There are 8.2 billion health-related video views on YouTube.As in many B2B industries, long sales cycles can mean change comes slowly to marketing strategy. So, to make it a little easier for you, here are some essential truths we’ve discovered about healthcare marketing. Here are the three healthcare marketing secrets and how they can rejuvenate your business:#1 Research and Define Your Ideal CustomersWhen you try to reach a particular audience, your success depends on how deeply you can guide them. Focusing on a certain segment of the market to generate and attract potential customers will not only help you polish your marketing, but also ensure that the customer association you get from your sales and marketing operations will have a better success rate.How to Reach Your Target Audience in the Healthcare Industry?If you are looking to improve your health care marketing, you may have realized that not all messages will be adapted to all audiences. Partnering with a marketing professional with health care experience is always a smart strategy. Before doing anything else, you need to consider your audience:• For whom are you creating this report?• What do they want to know?• What will they do with the information?For any organization and practice of medical care of all kinds (hospitals, manufacturers, doctors and surgeons, dentists, pharmacists or groups), the more specifically the target audience defined, the greater their capacity to inspire a positive response.Once you have identified your targeted audiences, it is helpful to gather some information about them. This information can help you determine the information needs of your audience, how you can communicate with them more effectively, and where and how you can contact them.#2 Create Valuable ContentHow do healthcare marketers develop and promote relevant content? First, they must understand the needs of clients by building insight through primary research, syndicated sources, and behavior analysis. Next, they need to create content that meets their needs, such as video, blogs, articles and supports brand objectives. Finally, promote content in the media where customers interact and share.According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.For a healthcare marketer focused on a pediatric service line, creating helpful content could mean writing an educational article on the merits and concerns of pediatric psychology. When planning to increase content production when the vast majority does not believe that their content marketing efforts are highly effective, B2B marketing specialists are potentially prepared for failure.Content marketing nurtures a long-term relationship with customers, which is critical in the medical industry.3 Tips to Grow Your Healthcare Company with Content Marketing:1. Know what your customers want to learn2. Be a healthcare industry leader3. Capitalize on current eventsThe following tips will set you up with the knowhow you need to produce better content for your readers. Content marketing is an excellent way to both position your healthcare company as a thought leader and to generate new leads and customers for your business. Be creative and offer information that provides real insight for your customers.Target Ideal Buyers with ContentCreating and sharing successful Healthcare marketing content is all about your audience: who you’re speaking to and what you’re trying to say. To make the most out of your healthcare services, you first have to define the group of people you’re creating your content for and what they’ll find useful about it. Content marketing involves creating and sharing quality content that is specifically designed to attract your target customers. If you’re not sure how to get started with your content marketing strategy, we can help! Here’s how to target your buyer persona through content marketing.• Defining And Developing Buyer Personas• Consider The Buying Team• Mapping Content To The Buyer’s JourneyThe beauty of the specific content is that it was created with a specific group in mind to enjoy and learn from the way they prefer to consume content. Without a persona-based content marketing initiative, you run the risk of allowing your competitors to influence buyers by talking about their needs and addressing uncertainties through specific content, which increases the consideration of purchases as along the road.That’s especially true for B2B healthcare marketers, many of whom face more complicated, longer sales cycles, making their challenges with consistent and compelling content creation all the more problematic. With that in mind, there is a lot for B2B marketers in other industries to learn from the world of health marketing. Be sure to always involve a specific target audience through different channels and remain relevant.
Hijab primarily refers to head covering, veil or modest religious dressing used by Muslim women. Hijab is an Arabic word which means a cover or a curtain. In present times the term refers to an article of clothing used by women. The Quran has used this word to refer to a dividing curtain that provides privacy. The Holy Book instructed Muslims to address the wives of the Holy Prophet (SAW) from behind a hijab, hence giving the term the status of a curtain or a divider. The concept of hijab as an article of clothing developed later through fiqh and hadith.The Quran has used other words synonymous to hijab such askhimar andjilbab. Muslim women must not reveal their beauty in public and must dress up modestly. According to the Quran they must “draw their khimar over their bosoms” and keep themselves covered. The concept of wearing hijab however, has evolved with time, and its importance, style and use varies according to the cultural variations in different parts of the world. In some parts of the world hijab retains its religious importance while in others people have restricted the practice of wearing hijab to a few selected situations. For instance, Hijab is strictly required for women in public in Saudi Arabia, on the other hand, in Turkey and France it is banned in educational institutions.Muslim women must wear loose dresses that cover their body completely so that they do not draw sexual attention. They must cover their heads with a scarf, khimar or shaylah. Many scholars differ on how much of the clothing is required to fulfill the needs of hijab. Some agree at covering all parts of the body including face, hands and feet, others allow women to expose their face and hands while keeping the rest of the body covered. The laws for hijab are flexible for young girls as in many regions they must practice wearing it from puberty onwards.There are different styles of hijab. Differences mainly are due to the differences of region and culture. Muslim women in the subcontinent, India and Pakistan, wear Burqa which is a two piece veil consisting of a head covering and a gown. Burqa is primarily black in colour but women use other colours to suit their taste and style. Women in that region also wear Niqaab – a veil covering head and face and falls down to bosom. Another kind of hijab is Abaya – an outer garment that covers women from head to toe and is usually made from black caftan. Abaya worn in the Persian Gulf region and the Middle East is often embroidered and bedazzled. Another two piece veil for women is Bushiyya – a well-fitting cap prepared from cotton with a tube-like scarf. Bukhnuk is another veil which is shaped like a raincoat but falls down to the bosom only. Its edges are often embroidered to look beautiful. Afghan Burqa covers women from head to toe and has a grille over the face to help women look through. Iranian traditional hijab is Chador – a large semicircle of full-length fabric to cover women from head to toe.Like women, men are also advised to dress up modestly and keep their heads covered. Muslim men cover their heads with scarves or turbans. Kuffiyya or Ghutra is one such checkered head scarf. Taqiyah a crochet cap is also worn by many Arab men.Modern trends have changed the approach of many men and women towards Hijab. Men dress up modestly and a majority of them refrain from covering their heads except for prayer times. Many women have taken up more trendy ways of observing hijab. Some do not wear traditional robes but cover just their head and face with nicely printed Shayla or scarf, others enjoy wearing embroidered and beautifully designed Abaya to the traditional black robe.
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.